(Topic ID: 308291)

Perspective on pricing

By Nate1979

1 year ago


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    #1 1 year ago

    Would still consider myself very new to this hobby. Only a few years in and 4 machines.
    Have not participated in the discussion much here but read the threads almost daily.
    Have read many, many of the threads on pricing. I agree that it has risen fast and sucks a little for someone like me trying to build a collection. The lack of inventory is an even a bigger issue.

    I have seen many of posters comment on why Stern doesn’t make more, why they don’t seem to care about prices being marked up, the flipping etc. I have seen the comments on lack of parts (could agree as I am in that world of manufacturing) but have any of you considered they want this? That is is great for their business? Maybe short term thinking but the creation of scarcity, artificial price inflation, retired production, etc just makes their next new release sell out that much faster. It is why they don’t focus on the back orders. They want scarcity.

    My wife started watching a documentary on HBO the other night and I couldn’t help but see the similarities. All of you would be aware of this product but until you watch it, you might be surprised how very, very similar it is to the current situation we have with Stern. Hoping a few of you have seen it or will watch it and comment. I thought it was a different angle to consider than many of the pricing conversations.

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    #2 1 year ago

    And if you want a great read: ‘The Great Beanie Baby Bubble,’ by Zac Bissonnette

    fun facts: Ty Warner (the beanie maker guy) HATED the collectors. HATED them.
    Two Chicago suburb women pretty much responsible for the craze when they started trading them, and made a price guide. (I knew one of them looool)
    Ebay pretty much got it's start trading Beanies

    The book is WAY WAY WAY better then it had any reason to be, picked it up on a whim, can't say enough good about it.

    15
    #3 1 year ago

    Beanie babies couldn’t possibly be more different in almost every single way than pinball machines.

    So sure, watch beanie babies documentaries for fun and recreation. Don’t expect to gain any insight into the pinball machine market by doing so.

    Please restrict your pinball market comparisons to cars from now on. Thanks!

    #4 1 year ago

    i doubt anyone's business plan is "purposely not meet demand".

    #6 1 year ago
    Quoted from pinzrfun:

    i doubt anyone's business plan is "purposely not meet demand".

    I think the sneaker industry has leaned super hard into limited editions, and a lot of collector hobbies have followed. It's all about manufactured scarcity right now. They got tons of people using apps just for a chance to buy special limited edition shoes. There is no intention in meeting the demand when they need to keep the demand up.

    #7 1 year ago
    Quoted from chris_p:

    The book is WAY WAY WAY better then it had any reason to be, picked it up on a whim, can't say enough good about it.

    I completely agree. I also picked this up on a whim and I was hooked.

    #8 1 year ago
    Quoted from pinzrfun:

    i doubt anyone's business plan is "purposely not meet demand".

    Supreme

    #9 1 year ago
    Quoted from pinzrfun:

    i doubt anyone's business plan is "purposely not meet demand".

    Supreme. Which interestingly is worth way more as a company than Ambercombie and Finch.

    #10 1 year ago

    Damn it you beat me by 18 seconds

    #11 1 year ago

    It’s a crazy time right now

    Luxury and limited goods are skyrocketing kind of across the board.

    #12 1 year ago
    Quoted from Ribs:

    It's all about manufactured scarcity right now.

    Speaking of, I hope Stern (my favorite global lifestyle brand) releases a collection of NFT's soon.

    #13 1 year ago
    Quoted from Pdxmonkey:

    Damn it you beat me by 18 seconds

    It's cuz I'm like Supreme. Minimal.

    #14 1 year ago
    Quoted from pinzrfun:

    i doubt anyone's business plan is "purposely not meet demand".

    I would say there is no way they can meet the demand even if they wanted to. There is a lot of assembly work that goes into a machine that can not be automated. It takes a lot of people on the factory floor to make it happen and all those people have to be paid, not to mention the people designing the playfield ,the backglass art , the dmd interface the rule sets and the code. Due to all this expense there is probably not a lot of profit margin per machine. I would say that most manufacturers put out as much product as they can and if you add inflation and supply chain problems it makes the problem worse. Don't worry, more inflation and reccession is coming so there will be less people buying pinball machines and more people just trying to survive and put food on the table

    #15 1 year ago

    Sure, I will keep my comparisons to cars lol. Economics is economics

    Just because a pinball machine is expensive it is all relative. It is only expensive to some.

    People are buying on speculation. Turning for profit. Stern could choose to make the back catalogue, or the Elvira’s regular edition but instead they make limited edition runs. Make the new releases. By doing this, it makes everyone want to buy ever last unit of the new release before they miss out.
    The more the secondary market climbs, the more they can charge.

    Not every business model is based on pure volume.

    There is a lot more comparisons here than some care to realize.

    It doesn’t matter. Won’t change anything but it was worthy of discussion and answers some peoples questions I see in threads on pricing and why it is this way.

    Thanks to those who responded and can see some of the connections.

    #16 1 year ago
    Quoted from pinzrfun:

    i doubt anyone's business plan is "purposely not meet demand".

    Let me introduce you to the diamond market.

    #17 1 year ago
    Quoted from Ribs:

    I think the sneaker industry has leaned super hard into limited editions, and a lot of collector hobbies have followed. It's all about manufactured scarcity right now. They got tons of people using apps just for a chance to buy special limited edition shoes. There is no intention in meeting the demand when they need to keep the demand up.

    Exactly

    #18 1 year ago

    Yes, exactly. Sneakers are exactly the same as pinball machines. From marketing, manufacture, production, uses, shipping costs, labor, design, research, economics...exactly the same thing. You can compare them exactly.

    Just like beanie babies also.

    #19 1 year ago
    Quoted from CrazyLevi:

    Yes, exactly. Sneakers are exactly the same as pinball machines. From marketing, manufacture, production, uses, shipping costs, labor, design, research, economics...exactly the same thing. You can compare them exactly.
    Just like beanie babies also.

    Not going to argue with you man. You obviously know everything.

    #20 1 year ago

    What I really don't understand is the seemingly irresistible need to compare pinball machines - one of the most unique commercial products on the planet - to everything else.

    Is it the same reason people embrace conspiracy theories? To try to introduce some semblance of control or order into a chaotic world?

    Pinball machines are like almost nothing else besides pinball machines. You can't even really compare them to other commercial devices like Coke machines or claw machines, which have not developed a fanatical home use following.

    But people keep trying. It's like...maybe if we can finally crack the code, the sheep will all wake up and suddenly prices will fall? I think that's maybe the point, but it's all so weird I'm having a hard time figuring it out.

    Why do you want pinball machines to be Beanie Babies? If we all watch the documentary on Beanie Babies, we'll all get some "perspective" and figure out that pinball machines are just cheap chinese made stuffed animals with no practical use and demand and prices will suddenly fall?

    #21 1 year ago

    Looks like this is just a camouflaged "price bubble" thread, so original....

    #22 1 year ago
    Quoted from Zablon:

    Let me introduce you to the diamond market.

    Well, if we're going to compare apples to Space Shuttles......

    #23 1 year ago
    Quoted from CrazyLevi:

    Yes, exactly. Sneakers are exactly the same as pinball machines. From marketing, manufacture, production, uses, shipping costs, labor, design, research, economics...exactly the same thing. You can compare them exactly.
    Just like beanie babies also.

    You were the only one who suggested anything was exactly the same. I vaguely made reference to pinball and other collectable hobbies to which he appropriately replied, "exactly" in agreement.

    I maintain that the modern use of stuff like LE numbered goods, variations, the whole pro/premium/LE tiered system, 3rd party waiting lists, surprise announcements/drops, pre-release hype building and creating a keeping-up-with-the-joneses atmosphere on social media, needing to be online at a certain time, collaborating with other popular brands and influencers, and a whole bunch of other stuff has its origins in the sneaker business and can even be seen in other hobbies like barrel-aged beer collecting.

    #24 1 year ago

    Look man. I am the furthest person from a conspiracy theorist. How you jumped to that haha. Calm down.

    I am also not saying this is a bubble. I am saying if you don’t think this is sterns strategy then I don’t know what to tell you. Some don’t believe that.

    They could choose to produce the back log. But if they did, prices would fall on the secondary market. High secondary market prices is good for them. Scarcity is good for them.

    The beanie baby thing talks about how they started “retiring” units. How they posted secondary market price list on their own site. There are comparisons.

    Long term strategy can be debated but that is their strategy and their choice. I am not even saying they are wrong by the way.

    I am also in a line of manufacturing that uses many, many of the same off the shelf parts as stern. You act like a pinball machine uses rare unobtainium and flux capacitors.

    Stern and pinball is assembly. They can choose what they assemble. They all use 95% of the same parts. That Elvira Limited run for sure did. That was a choice to keep prices high.

    Either way, it was just for an interesting discussion. Some obviously see that. Why every thread here has to be an argument I don’t understand. Not here to argue or say I am right. Just wanted to discuss a different angle that some seem to understand and some still can’t grasp why it is this way.

    #25 1 year ago
    Quoted from pinzrfun:

    i doubt anyone's business plan is "purposely not meet demand".

    Not meeting demand is very much a staple of some business models. Take any good BBQ joint for example.

    #26 1 year ago

    Mikey like pinball. Mikey want more!

    #27 1 year ago
    Quoted from CrazyLevi:

    What I really don't understand is the seemingly irresistible need to compare pinball machines - one of the most unique commercial products on the planet - to everything else.
    Is it the same reason people embrace conspiracy theories? To try to introduce some semblance of control or order into a chaotic world?
    Pinball machines are like almost nothing else besides pinball machines. You can't even really compare them to other commercial devices like Coke machines or claw machines, which have not developed a fanatical home use following.
    But people keep trying. It's like...maybe if we can finally crack the code, the sheep will all wake up and suddenly prices will fall? I think that's maybe the point, but it's all so weird I'm having a hard time figuring it out.
    Why do you want pinball machines to be Beanie Babies? If we all watch the documentary on Beanie Babies, we'll all get some "perspective" and figure out that pinball machines are just cheap chinese made stuffed animals with no practical use and demand and prices will suddenly fall?

    Well, you see, pinball machines are like the environment.

    That’s all I got.

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    #28 1 year ago
    Quoted from Nate1979:

    Look man. I am the furthest person from a conspiracy theorist. How you jumped to that haha. Calm down.
    I am also not saying this is a bubble. I am saying if you don’t think this is sterns strategy then I don’t know what to tell you. Some don’t believe that.
    They could choose to produce the back log. But if they did, prices would fall on the secondary market. High secondary market prices is good for them. Scarcity is good for them.
    The beanie baby thing talks about how they started “retiring” units. How they posted secondary market price list on their own site. There are comparisons.
    Long term strategy can be debated but that is their strategy and their choice. I am not even saying they are wrong by the way.
    I am also in a line of manufacturing that uses many, many of the same off the shelf parts as stern. You act like a pinball machine uses rare unobtainium and flux capacitors.
    Stern and pinball is assembly. They can choose what they assemble. They all use 95% of the same parts. That Elvira Limited run for sure did. That was a choice to keep prices high.
    Either way, it was just for an interesting discussion. Some obviously see that. Why every thread here has to be an argument I don’t understand. Not here to argue or say I am right. Just wanted to discuss a different angle that some seem to understand and some still can’t grasp why it is this way.

    They’re just trying to poke your hornets nest amigo.

    You have a relevant perspective that I tend to agree with.

    Why sell lots of stuff at $600 over when you can sell one at $15k over.

    #29 1 year ago

    I was going to comment, then realized it’s not worth it. Do not read any further. Don’t do it… Really…

    But since your reading, I will tell you a secret. Stern doesn’t actually make pinballs… Nope. They make CAKE that LOOKS LIKE PINBALL!!! Yep… It’s cake… Sooner or later, the bubble will burst, and the people will have cheap cake again!!!

    #30 1 year ago

    It could be that Stern is conspiring to raise prices. It could also be supply disruptions coupled with everyone is spending way more time at home combined with people have a lot of extra cash because they have been spending way more time with home combined with pinball machines are cool as hell.

    #31 1 year ago

    As I remember, Stern, Spookey, JJP all moved to new bigger factories in the last 3 years, and have maxed out production in these larger factories.

    There are over a hundred Cargo ships anchored off Port of Los Angeles......waiting...

    It's a miracle that these companys are building as many as they are today, with the complexity of parts needed to build one machine, let alone 6 to 8 designs that Stern has listed as "in production " .

    #32 1 year ago

    The main difference is beanie babies and those who collected them are moronic.

    #33 1 year ago
    Quoted from CrazyLevi:

    Beanie babies couldn’t possibly be more different in almost every single way than pinball machines.
    So sure, watch beanie babies documentaries for fun and recreation. Don’t expect to gain any insight into the pinball machine market by doing so.
    Please restrict your pinball market comparisons to cars from now on. Thanks!

    How about Hummel's

    #34 1 year ago
    Quoted from pinzrfun:

    i doubt anyone's business plan is "purposely not meet demand".

    Not to belabor this point, but another real example of this is Harley-Davidson throughout the 90s and early 2000s. They used the same model that Stern is using - break up your two basic models into multiple "limited edition customs", get your product on TV in every movie and commercial, allow people to pre-order, put down large deposits, and wait months or even years for their bikes, whip up the FOMO on commercials, live events, and the web, etc.
    Most importantly, they DEFINITELY limited production in a careful and calculated manner to keep demand higher than supply. This helped them keep their prices high, and they sold as many bikes as they wanted for a while. I remember reading quite a few articles in which the Harley executives openly admitted doing this. It's not illegal - it just doesn't create great customer relations.
    It tends to annoy your customers and even drive them to other brands. There still aren't that many alternate choices in pinball, so that isn't as much of a danger in that industry. But in the long run, constantly annoying your customers erodes your relationship with them over time. It's not really a good long-term strategy, unless you're pretty sure there isn't going to be too much competition (like Stern seems to be acting).
    No one liked Harley for doing that, and no one likes Stern for apparently doing the same thing. It's their right to market their products any way they choose, but ultimately it's our cash that they are looking for, not our love.

    #35 1 year ago

    As far as the parts go, I don't agree with the complaint. You are very new to this hobby, I have been in since the late 90's and that was late to the party. There are more parts, parts vendors, and hobbyists manufacturing parts than there ever was. I was able to find a piece of linkage that was unobtainium for an 80's game and another hobbyist 3D printed it. There's more mods and upgrades than I could possibly want to put on a game. Restoration companies like BGresto to make replacement real backglasses - you can have it like new instead of pasting colored film on the back of your glass and coating it with triple thick acrylic. The list goes on and on.

    The rising prices as a "conspiracy theory"- I don't buy it, but I can give you wanting scarcity. If my competitors have less, they'll get what they can from me if I have it. Right now it's just a perfect storm of people with more available cash, people staying at home during the pandemic, natural inflation, supply and demand that are causing the high prices. If people were not willing to pay up then the prices would have to come down, but as long as somebody is willing to plop down big money games will sell and prices on all of it follow suit. You can't blame the manufacturers for wanting to sell out, short runs making games. Nobody wants to carry inventory. This is true in my business as well. Everyone wants to clear out the shelves.

    #36 1 year ago
    Quoted from pinzrfun:

    i doubt anyone's business plan is "purposely not meet demand".

    The global diamond industry.

    #37 1 year ago
    Quoted from wayout440:

    As far as the parts go, I don't agree with the complaint. You are very new to this hobby, I have been in since the late 90's and that was late to the party. There are more parts, parts vendors, and hobbyists manufacturing parts than there ever was. I was able to find a piece of linkage that was unobtainium for an 80's game and another hobbyist 3D printed it. There's more mods and upgrades than I could possibly want to put on a game. Restoration companies like BGresto to make replacement real backglasses - you can have it like new instead of pasting colored film on the back of your glass and coating it with triple thick acrylic. The list goes on and on.
    The rising prices as a "conspiracy theory"- I don't buy it, but I can give you wanting scarcity. If my competitors have less, they'll get what they can from me if I have it. Right now it's just a perfect storm of people with more available cash, people staying at home during the pandemic, natural inflation, supply and demand that are causing the high prices. If people were not willing to pay up then the prices would have to come down, but as long as somebody is willing to plop down big money games will sell and prices on all of it follow suit. You can't blame the manufacturers for wanting to sell out, short runs making games. Nobody wants to carry inventory. This is true in my business as well. Everyone wants to clear out the shelves.

    Exactly. And its not likely to ever change. These machines cannot be mass produced, cannot be offshored to another country, and cannot be custom ordered at any time. There are quite a few pinball companies now but I don't see any of them offering lower prices than Stern. 10 years from now we will be reminiscing when you could get a NIB pro for only $7k.

    1 week later
    #38 1 year ago

    Can't compare to any hobby that can be stored in a hall closet or shoe box - baseball cards, pez dispensers, comic and can be cranked out cheaply or even counterfeited.

    Pinball machines are inherently produced in low quantities, are costly to store/move, require maintenance/repair and were not originally produced for the collector market.

    Pinball machines will always hold some of their value as the product provides entertainment, ability to earn money, and is truly in short supply while the value of many mass produced "collectibles" can see their value drop to zero. A baseball card is a piece of printed cardboard.

    #39 1 year ago
    Quoted from Nate1979:

    Look man. I am the furthest person from a conspiracy theorist. How you jumped to that haha. Calm down.
    I am also not saying this is a bubble. I am saying if you don’t think this is sterns strategy then I don’t know what to tell you. Some don’t believe that.
    They could choose to produce the back log. But if they did, prices would fall on the secondary market. High secondary market prices is good for them. Scarcity is good for them.
    The beanie baby thing talks about how they started “retiring” units. How they posted secondary market price list on their own site. There are comparisons.
    Long term strategy can be debated but that is their strategy and their choice. I am not even saying they are wrong by the way.
    I am also in a line of manufacturing that uses many, many of the same off the shelf parts as stern. You act like a pinball machine uses rare unobtainium and flux capacitors.
    Stern and pinball is assembly. They can choose what they assemble. They all use 95% of the same parts. That Elvira Limited run for sure did. That was a choice to keep prices high.
    Either way, it was just for an interesting discussion. Some obviously see that. Why every thread here has to be an argument I don’t understand. Not here to argue or say I am right. Just wanted to discuss a different angle that some seem to understand and some still can’t grasp why it is this way.

    "I am saying if you don’t think this is sterns strategy then I don’t know what to tell you."

    "Not here to argue or say I am right."

    I mean...it sounds a LITTLE like you're here to tell us you're right...

    #40 1 year ago
    Quoted from Elvishasleft:

    The main difference is beanie babies and those who collected them are moronic.

    Joke's on you, buddy. I collect pinball machines and am also a moron.

    #41 1 year ago

    *Edit* Looks like they did change a while back, so deleted this.

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