Quoted from Guinnesstime:Honestly, you absolutely CAN'T use an overweight person in that commercial. It's so not PC.
Huh? Why the hell not? I'm fat, and I think that would actually be a pretty interesting move, WITH the caveat that they needed to find someone that was actually overweight and lost weight using the thing to 'act the role'.
Oh, that's right, it's because most health nuts would rather bitch about not seeing their perfect ideal of beauty than to actually encourage people to do something good for themselves, much less be supportive.....and that's their prime market. Got nothing to do with being PC or not...they're just marketing to people they think will spend the money. They don't want to risk the backlash (Although they apparently got it anyways...first I'm hearing of this one lol) from their normal market segment just to pick up a few of us fatties as customers.
Seriously though...marketing is about projecting an image. Do you want your exercise equipment to be associated with someone that's obese....or someone that fits the very traditional image of "hot and fit". Cmon. Getting mad at them for that....there's so many better things to do in life, but some people just have to be offended by literally everything.