Quoted from Betelgeuse:
I'm very excited about this news, but for those saying this is the first original theme since the 90's, haven't you noticed Spooky Pinball has started production of America's Most Haunted? It's flying right under the radar. I'm not sure if going unlicensed will help sell games as you lose out on that existing fan base. It does make it more interesting to me, though, as long as the theme is a winner. It's better than some flash in the pan summer CGI blockbuster or short lived TV series that will be all but forgotten in 5-10 years.
Well, notice that the licenses being picked these days are NOT flash in the pan movies or short lived TV shows. They're all iconic, nostalgic, evergreen properties that transcend decades (WOZ, Hobbit, Star Trek, AC/DC, Metallica, Avengers, Mustang, etc etc etc)
Lawlor has clout among pinball fans - you'll "sell to the base" with him at the helm. You won't get non pinhead NIB orders like you would with something like Metallica that has a rabid fanbase. Jack's still trying to build location play…so, theoretically - if WOZ is big on location…and then if Hobbit is big on location…operators will take a chance on a JJP original theme - players (and potential buyers) will find it on location and love it enough to buy one. That's a lot of "if"s - but I think that's the logic behind it. Unlicensed requires a more of a long-term plan for success.