Quoted from Cheeks:
People also aren't truly understanding the pricing aspect here, but that is more likely because there aren't more games available to see how cost effective this is. $10K for one game is really expensive, and frankly as much as I love how Lexy has progressed, I don't love her $10K worth if it was a standalone. However, P3 will have swappable upper playfields that bring an entirely new game. The upper playfields are small so they store easy (unlike P2K full playfields, which will frankly be an issue for Heighway as well). Also, the price point will be cheap for new games. Don't know for sure yet, but I think Gerry expects something like $2K+/-. Doesn't take many of these to see the price benefit (Pending the final module price: 2 games = $6K each, 4 games = $4K each, etc).
I agree with this. I'd go as far as saying NO single pinball game is worth $10k, LL-GG included. P3 customers are not paying $10k for LL-GG. They're paying $10k for a fully re-engineered pinball platform that addresses most, if not all, of the major problems traditional machines present to customers (price-per-game, floorspace needs, serviceability, etc). $10k covers the cabinet, the flipper/sling assembly, the advanced ball-trough system, the wall-scoop assembly, the control system, etc, etc. These are things you buy once. They're the foundation of the P3 experience, and they don't change with the game. Buying new cabinets, new legs, new flippers, new ball troughs, etc with each game doesn't make sense for consumer products. It doesn't make sense for many locations either.
Included with the current purchase price of $9,995 are TWO games: LL-GG and Cosmic Cart Racing. This is perhaps the best price-per-game value in the industry today, and as Cheeks illustrated, the value continues to improve as you add games. The P3 gives you more for your money.
Note - We will be moving to a single game pricing model. I've been saying this for a while, and I'll provide more information when it's finalized. When this happens, the price will be lower, but the machine will only come with one game. Of course you'll be able to add games as they become available for MUCH less than traditional games.
Regarding production schedules:
We never define hard production or shipping dates. There's just too much involved in manufacturing a pinball machine, especially one we've engineered from the ground up. The LL-GG game is in good shape, and we're working through reliability testing on all of our new mechanisms. If things go well, mid 2015 is a reasonable estimate. If we need to iterate on any mechanisms, it'll be a little later.
I'd like to thank everybody for their interest. The number of inquiries and orders we've received since Expo has been amazing. We're excited to help move the pinball industry forward, and we are anxious to get you your P3 machines.
BTW - I've attached an image that shows the LL-GG upper p/f artwork. Along with the rest of the LL-GG cabinet artwork, it was developed by the amazing Scott Gullicks, artist and designer of Wrath of Olympus. Scott is currently working on the backpanel art and will then follow up with art for a couple of p/f plastics. When finished, the LL-GG p/f will be fully themed just like any traditional machine.