Thank for posting this, Cheeks. I appreciate everybody's feedback, both positive and negative.
Without getting into too many specifics, let me give a little background for the choices we've made so far. Clearly our process has been almost exactly opposite to everybody else's. All of the other new MFG's started by announcing themes, and most have shown artwork. Theme & artwork are a *very* big part of the buying decision; so announcing them first makes perfect sense for them.
However, announcing themes early did *not* make sense for us. We're introducing so many innovations (large LCD with ball tracking, floating flippers/slingshots, wall/scoop assembly, modular upper p/f) that we had to prove the concepts before moving forward. It didn't make sense to build an artistic cabinet, or backbox with translite, or beautiful playfield features until we were confident with our core technologies.
So, we built prototypes and let people play them. The feedback, both inside and outside of pinball circles, has been very helpful and indicates a lot of people are genuinely excited about our concepts and paradigm. Now that our concepts have been proven and we've shown we can build functional pinball machines using them, it makes sense to start discussing themes and p/f designs. So, starting at TPF, that's what we're going to do.
BTW - In addition to theme announcements, we'll be bringing our 3rd prototype machine, which shows off the modular p/f concept and *does* have a full backbox w/ translite. It's still an unthemed cab running our technology demo software, and it still uses our temporary tube system, but it also has some interesting surprises we're excited to reveal.
Besides themes, one thing we'll be covering in more detail in our TPF seminar is price. Unfortunately it costs a lot to design and manufacture all of our new innovations. We understand the price is relatively high, but we make up for it in price-per-game. The current $9495 purchase price buys one machine w/ 2 games. Future game modules are expected to be in the $1k-1.5k range. So our initial price per game ($4748) is less than practically everybody else's, and future games are *significantly* less than that. Two games from the big guys cost anywhere from $13.5k-$20k. The same $13.5k could buy 5 P3-based games. $20k could buy 12 P3-based games, and of course you don't need to find floorspace for the additional games.
Now we need to prove the game experience and fun factor are there... and unique for each game. Challenge accepted - stay tuned!