(Topic ID: 94867)

Operator/Manufacturer revenue share model?

By TigerLaw

9 years ago


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  • 18 posts
  • 11 Pinsiders participating
  • Latest reply 9 years ago by vid1900
  • Topic is favorited by 1 Pinsider

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    #1 9 years ago

    So, a big thing in the casino industry is manufacturers having their machines on location for a revenue share. Instead of paying upfront for the slot machines a casino will place machines on the floor and kick the manufacturer whatever the revenue share may be.

    Would this model work with pin machines on location? The operator and location owner already do a revenue share. Is it realistic to do a three way revenue share? The operators costs go way way down in that model, perhaps a hybrid could be done.

    #2 9 years ago

    This is an interesting concept. Although, wouldn't there have to be some binding contract so that, let's say Stern or JJP, would actually get their money? And what happens if there is very little revenue while the game is on location and the manufacturer can't cover the cost of manufacturing the game?

    At that point I also think it wouldn't be an even three-way share. I think the location owner would have to get 50% and the manufacturer and operator would somehow split the other 50% or something like that. The location owner isn't going to care who owns the machine, they're just going to care that they get their money. And the operator would probably be OK with getting less of the revenue because they also have significantly less upfront investment.

    I'm playing devil's advocate but I do like the idea and there's probably some way that it could be worked out!

    Derek

    #3 9 years ago

    Oh yea, the rout operator's costs goes way down; it is reduced to set up and maintenance and what not.

    In the casino world the cashless or other systems that run the floor report back on performance and issues and what not, that wouldn't really be possible with the slots (only the redemption arcades are cashless that I have seen).

    #4 9 years ago

    as a hobby operator I love the idea, but it would take forever to make any money haha. The manufacturer would go out of business. Lets raise the prices to play pinball to 2.00

    #5 9 years ago

    The casino model works because of volume - coins / bills run through the machine.

    Even in the best location for pins, the cash "volume" through the machine is going to pale in comparison. Nice idea in theory, but just don't see how it could be practical.

    #6 9 years ago

    I like the idea, this would be a great model to get more beercade style businesses going. 2 way splits are already somewhat thin in my opinion of any small business. The 3 way split would be almost undoable unless you have a highly populated city location where the game is earning big time consistently.

    #7 9 years ago
    Quoted from jfh:

    The casino model works because of volume - coins / bills run through the machine.
    Even in the best location for pins, the cash "volume" through the machine is going to pale in comparison. Nice idea in theory, but just don't see how it could be practical.

    This is true. The revenue is not nearly as significant as what would occur for a slot machine. Plus, the cost of manufacturing a pinball is a lot more than a slot machine. A slot machine gets a ton of revenue and costs, what, $500-$1000 new? A pinball gets very, very little revenue on location and costs $4500 new.

    Again, just thoughts!

    #8 9 years ago
    Quoted from dmklunk:

    A slot machine gets a ton of revenue and costs, what, $500-$1000 new?

    You want to at least 10 times that one. For the new slots.

    LTG : )™

    #9 9 years ago

    Really? I honestly didn't know.
    Of course now they have all this fandangle-razzle-dazzle video slot stuff. I'm just used to the $1000 slots that are old and have the handle on the right side and the three spinny wheels.

    Derek

    #10 9 years ago

    Yeah, volume is king - which is why this model is bleak for pinball. Look at unique traffic in casinos in high density areas (LV, AC).

    Now, if you want to talk about manufacturers marketing to casinos...I'm all for that.

    #11 9 years ago
    Quoted from dmklunk:

    Plus, the cost of manufacturing a pinball is a lot more than a slot machine. A slot machine gets a ton of revenue and costs, what, $500-$1000 new?

    As shocking as this may be (I still have a hard time believing it but I know it to be true), a base level IGT, WMS, or Aristocrat machine costs them about $4,000 to make when you include the TITO and cashless system. They have a lot of "regulatory" cost that you just don't see in pinball.

    #12 9 years ago

    That model did not work too well for Astro's Black Sheep Squadron, and that was in pinball's heyday.

    #13 9 years ago
    Quoted from vid1900:

    That model did not work too well for Astro's Black Sheep Squadron, and that was in pinball's heyday.

    Likely harder to track revenue back then than it "should" be now. The technology is there to track revenue remotely and that would help if there were people playing the machines.

    #14 9 years ago

    ***No.***
    Jack initially proposed this type of plan about 3 years ago.
    Jack has game, has credit card reader on it,
    location gets cut, Jack gets his cut and operator gets cut for support,
    this didn't come to pass...

    #15 9 years ago

    That is interesting. Has jack ever said why this model didn't work? Has he really pushed on it or is it still an idea he may still get to once his production is up a bit more?

    #16 9 years ago

    With 4 games on route currently, IMHO it would never work. It is just barely worth the effort now. Add someone else with their hand in the split and it is not an option.

    The only thing that could actually make it work is IF a game miraculously pulls in 2-3 times the coins without taking them out of the surrounding games. In my limited experience, all properly working games make a very similar amount of coin drop and that is just enough to pay taxes, fees, licenses, insurance, plus less than minimum wage for the effort.

    Operating pinballs seems to still be a labor of love or because the gambling, darts, pool can only get in the door when also providing the lone pin to keep the bar owner happy.

    Like Flanker proposed, I could see it working for the barcade model when the owner/operator would then be willing to give up a small split in order to a get a new game in the door for cheaper.

    #17 9 years ago
    Quoted from TigerLaw:

    Has he really pushed on it or is it still an idea he may still get to once his production is up a bit more?

    I talked with Jack about it early in 2012. A few emails were exchanged after I watched his speech at the Texas show where he specifically mentions a revenue sharing/lease option for operators (the only possible way I saw myself getting a WoZ on location).

    Nothing more was ever said. I sent him a follow up email 6 months later, and never got a reply.

    #18 9 years ago
    Quoted from smokedog:

    I talked with Jack about it early in 2012. A few emails were exchanged after I watched his speech at the Texas show where he specifically mentions a revenue sharing/lease option for operators (the only possible way I saw myself getting a WoZ on location).

    Nothing more was ever said. I sent him a follow up email 6 months later, and never got a reply.

    Jack has enough on his plate right now just trying to fill prepaid orders from 3 years ago.

    That would be a whole lot of money sitting around not making any money.

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