Quoted from thechakapakuni:It’s not “their” asset once they sell it to you. If you think that, here’s a good movie for you
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My guess (and only a guess), is they do not give a crap what you do with it in the privacy of your own home. However, when these machines end up being made public with non-authorized assets, I can see their concern. I'm sure it's an uncomfortable conversation if Disney calls up and says "hey...we didn't license you to use Avengers movie footage in AIQ, yet it's all over the internet with it playing on your machine". Probably not easy to explain that "well...those darn enthusiasts figured out how to hack our system." Sure, the odds of Disney surfing Youtube looking at pinball machine assets might be low, but I know licensed assets is serious business. As much as I love the ability and work some of the modders have done, I can completely understand why Stern is trying to lock it down better.
Plus there is always a bigger concern over how far modding can be taken. Sure, now it is only A/V assets, but if we can go that far, it's only a matter of time before people figure out a deeper level with solenoid controls and power levels, etc. If someone starts tinkering around, fries something and burns their house down, where are the liability lines drawn? Again, probably very low chance of it happening, but it only takes one incident to cause serious damage.
Sure, they do not have the right to tell you what to do with your property, but that doesn't mean that they should leave the door open to make messing with this stuff easy either.
But do not get me wrong...I do agree it's a bummer that the days of Cleland codes and the like may be over.