Personally I think it's simple marketing. Sell as many pros and le as possible then sell the premiums. I just went to get the new Star Wars 3D blu Ray. Of course they are selling the reg blu rays (pros) first then releasing 3D ( premiums ) later this year. It's a money thing simple as that. And really it's good for us too keeps stern profitable and in business. Sorry pretty darn sure that's what's going on.