Quoted from frolic:
The company is not exactly known to be marketing titans. They still promote their machines with flyers, and going to trade shows. Not exactly cutting edge. It is what it is.
But in all fairness, they also promote their games with excellently produced game videos (and include little hints in the background of forthcoming games), appearances on The Price Is Right, non pinball events like The Consumer Electronics Show, their factory is featured on geeky shows like How Its Made and Made In America, featured in The Pinball Arcade, and even on shows for boring housewives like Good Morning America.
Short of producing a virtual tour on Oculus Rift, how much more "cutting edge" can they get?