Quoted from flynnibus:Watch Gary Stern's talk during SFGE (also in 2013)
» YouTube video
You'll see where Gary was still heavily humping his Operators are #1 for the future of pinball message. Jump to 23min mark if you need to skip over his story telling at the start.
And note, this is a very soft message compared to his past lectures.. where prior he would even say Home Buyers are not the first audience.. it was Operators. In the recent years others have forced him to change and change to where we basically are now.. which is they acknowledge based on which Geography you are talking about, Direct to Home sales is the dominate consumer. But Stern is adament that they must still create products for the Operators... and the Pro is intended to be that game.
I get it man, I do see where you are going with this- I am sure Gary would love to see more operators pop up and see that they are successful. By him wanting to cater to operators first (or at least claim to) this is his business side where he's trying to grow that side of his business, because he knows it isn't making him much money or accounts for much of his revenue. He cannot tell operators they aren't much of his concern anymore, because that would put a nail in the coffin.
I truly believe he does want location pinball to boom - and it just might again, thanks to barcades. But the collectors are keeping him in business, and he has publicly stated that collectors and HOU machines account for 80% of Sterns revenue. He knows he doesnt need to do much to grow the company with collectors, as licenses like Ghostbusters will organically bring business without him even trying much.
But its true that location pinball directly affects Stern's business in the future. They did great in the 90's because location pinball and us young guys popping quarters in the machines and making location owners big $$.
Now we are grown up and the business has shifted- us young guys have money to buy their machines, and they are selling them to big kids who played in the arcades. Without location pinball for kids now, what happens to Stern later? This generation won't grow up to buy pinball machines if they don't have locations for that nostalgia we are looking for now. Kids later on will have memories of Xbox and PS4 online and iPad apps as we stand. You better believe he wants to focus on operators first right now.. and hopes to see a boom and resurgence of location pinball.. so I can agree with you there..