Quoted from MarcelG:Hope it paid the venue bill at worse. Those city convention hall rates can get stupid expensive, at least where I live at.
I believe this had to go into this knowing it would be a multi-year investment.
You don't open a business and expect to be in the black in your first week. Most businesses know you need to be you need to be committed up front to have the resources and fortitude to press through the tough ramp up times to mature the business to a healthy one that supports itself.
When they make the choice to switch from running an event on your own collection, in your own paid-for building, with your own staff and volunteers (aka all your own stuff), to running an event that was going to include transportation, labor, renting facilities, contractors, signage, advertising budgets, staffing, appearance fees, setup/teardown overhead, etc etc etc its a WHOLE lotta new liabilities you are signing up for knowing you need success to pay for. Oh, and all of it is a brand new class of show to establish.
(using funny numbers...). When they sat down and discussed creating such a show, and figured.. "ok, this will take 500k to put this show on, and we don't know if we will take that revenue in.. are we willing to take that risk?". I'm sure the discussion was really like... "Ok, this will take 500k, 600k, and 700k over the next three years to try to do this, and we can't kid ourselves that we will make that back entirely, but we think by year three we know if it will be viable going forward and we'd decide to continue or not at that point. Are we willing to make that three year commitment and 1.8m investment?"
That's how business folks would approach it.. knowing there would be multi-year investments before viability is really proven or not. Kevin has proven over and over again his commitment (in time and crazy $$) in supporting the idea of promoting pinball. With Replay they have really taken it to the next level and each year proven this is not just a hobby/side-interest but taking a professional approach to try to advance the concept. I believe they went into this knowing they'd be bleeding red up front... knowing they were sowing the field, hoping for a future, fruitful harvest.
I am so thankful myself that we have benefactors such as Kevin Martin, and other people who pour their personal time and resources into concepts trying to advance the scene. Replay, these vendors, etc are putting in way more than just 'trying to make a business work' -- this isn't just a job, but a passion for them. And we get to benefit. That's amazing and I hope people continue supporting those who do sacrifice for us