Quoted from Fezmid:
Not for me. I'd rather my Santa do some research and find something he/she thinks I'll like for $30 rather than give me a check for $100. It's about the thought for me - even if I end up not needing/wanting something (which hasn't happened in the first three years!!!), I really appreciate the effort that Santa puts into it. And I hope my Santee appreciates the thought I put into the gifts I'm buying.
FYI current coal prices are down to $51/ton.
So, if Santa researches you and decides you deserve coal, you're guaranteed at least 1,176 pounds of it