Quoted from TomN:
Often wondered if as a vendor it’s worth all the effort and expense to do these trade shows? Just looking at some of the displays I could not imagine moving all of that stuff for what turns out to be a day and a half display. Must be for the love of the hobby. Hard to believe you sell enough product. Some of the vendor booths had zero traffic and the dudes looked bored. Looking at their phones more then speaking with potential customers.
It's worth it - some supporting thoughts:
- In online sales my daughterboard sales divide 50-50 between the Classic and the Pro version. With the luxury of discussing the difference directly with customers at shows, the divide is more like 75-25 (or more) advantage for the Pro over the Classic. Successfully explaining the software I wrote for the Pro board is rewarding.
- Plenty of folks who came by my booth who had not heard of my products before. One example is a guy from Germany who bought one Pro Daughterboard. This week I shipped an order of 11 daughterboards to Germany - I have no way to know if this is a spin-off from the show but it certainly could be.
- Lots and lots of past customers come by and thank me for the daughterboard. That happens at every show and it's awesome!
- Spent the weekend playing pinball and talking life with my uncle. Separate play and vendor rooms allowed for reasonable vending hours and that meant we spent a good amount of time playing the large selection of games at the show.
- Could have sold more of the Pinball Pyramid at Expo - they sold out the first day. Could have left the Skee Score sets at home as none sold (it is popular online; just not at Expo this year). Lots of praise on the Skee display but at the end of the day product didn't match what the on-site audience needed. If I'm offering the wrong product for the attendees that's my problem; not the show's.
So yea, it's hard but it's worth it.
-visit http://www.kahr.us to get my daughterboard that helps fix WPC pinball resets or my replacement LED display boards for model H & model S Skee Ball