Innovation may not be worth the investment to Gary. Think about it. Stern does not really have any competitor. JJP and the rest cannot produce the quantity of machines and deliver 3-4 titles every year. Maybe all of the competitors can produce 10% of what Stern can crank out and have one title every 2-3 years. This is not real competition. Its not even close. Why would Gary make heavy investments in which may not bring more revenue? Stern is selling record number of machines. Gary is not thinking in 5 years from now. He is worried about next quarter revenue. Does stern even have a 5 year road map? Stern is the Henry Ford of Pinball in the 1930's today.