Bottom line is that JJP still does not constitute legitimate competition to Stern. JJP has release one pin in its 5 years of existence. Hobbit looks to be a great pin, and yes JJP did take some money out of Stern's pockets by getting people to prepay for it and WOZ years in advance, but it's still a relatively small amount compared to the 14 pins that Stern has sold since JJP came into existence.