It is very weird for me, we know a game is coming from them, every company loves to build hype, that's how to make money. Just say what game it is going to be and then do an official reveal at a set date, if you need to move back the reveal date no on will be that upset because you already told them what the game would be. Really bizarre if you ask me. I would always keep the public informed with new products in the works, it creates excitement. Now a days we are all one click away from knowing anything, we are not interested in waiting, at least I am not.