Quoted from Jerryuop:I’m probably wrong on the numbers, but the point still stands. Theoretically, Dialed In should sell more than Star Wars because it is simply a better game. If JJP made the Star Wars game at the same quality level as Dialed In, all else being equal, Star Wars would sell better every time.
I’ve been to multiple arcades, barcases, and private houses with pinball machines. In my, admittedly small sample size, I’ve seen Star Wars machines in almost every instance and only 1 instance of Dialed In.
Look at the top 100 pins. Most of the top machines are licensed or have some licensed elements to them. Does this mean the machines with licenses are always better? Not in my opinion, but I bet that a loved license adds to the perceived amazingness of some of these games.
I just feel like an unlicensed game, all else being equal, puts itself at a disadvantage to well-known themes and titles. If I was a company and trying to sell these games to consumers, a good license would seem to be essential.
As a contrast to your small sample size, my small sample size (although I do travel a lot and make every effort to hit local Barcades or bars with pins if possible) sees just about as many DIs as SW, and more than SWLEs. Same goes for personal collections, I know several people with DIs in their homes, only a couple with SW (either version). This is all just noise and not at all evidence of sales numbers, however I think that the price point of a SW Pro makes considerably more attractive to a true operator than DI Standard or LE (although all the DIs I've seen have been LEs so far).
As for licensed versus unlicensed, I think there is plenty of room in the current, booming, market for a great non-licensed theme. I don't really like the DI theme at all but the game is a lot of fun to play, I do agree that a more compelling theme would improve sales numbers, licensed or not.