I don't think PPS is ever going to drop the price. You might see cheaper units out there as distributors start competing with each other when the channels fill up. Also, my guess is that PPS is not making anywhere near 50%, it's probably closer to 20%. From what I've heard they didn't think they'd fly out the door at $8K, and if that's true, they priced it about as competitively has they could.
However, I do think $8K was the sweet spot. $9K and I don't buy one. It happens when you sell a game, it can sit for weeks at $3,400, but drop it to $3,200 and you have 5 buyers. I don't think they left money on the table, I think they got really lucky (or are brilliant) and they found their sweet spot.
Quoted from John_in_NC:I'd guess it's going to run PPS maybe 4K to build these machines. I sincerely hope they sell tons of MMRs at 8, then drop the price to 7, sell them till they can sell no more, drop to 6..5... then $4,500. How cool would it be to get new games at fair and reasonable prices again? Well, I can dream.