Quoted from fisherdaman:I'm willing to bet that you won't see this game at Walmart or Target at least not in physical stores and yes it will most likely end up at Costco but think of their target demographic... people who go to Costco go there because they are on a budget hence why they are buying a 12 pack of deodorant or enough frozen chicken to last you a year.
People on a budget go to Wal-Mart, not a membership club that requires annual membership fees and paying in bulk for items not needed for months. You go because you can afford to spend $500 a trip to buy items you won't use immediately but will save you money/time down the line. There are not a lot of beater vehicles in the Costco parking lots here, their customer base is well above average in income.
The Motley Fool did a report that found "Costco's entire membership base spends on average about $2,500 a year at its stores. Due to the membership fee, Costco's customers tend to be wealthier than the average American and have an average household income of $100,000." Now I know $100,000 a year is considered on the poorer side for Pinsiders (cough cough) but it seems like a solid target to aim this product at.
Having said that, I figured $3,999 retail would be the absolute top of the pricing chain but if that is distributor cost then I will be very interested to see how this plays out. Stern has done some research into the market for an item like this, lets see if it actually pays off for them.