Quoted from kid_ego:You'd have more European interest in an NHL pin, I think, than an NFL pin.
Unsure about it. Superbowl recently got some coverage in France. The fact that most Europeans have little interest for sports popular in the US would not necessarily mean no interest for the corresponding Pin. Pinball - for some of us - is (was?) one of the symbols of US culture, so why not associate it with a pure North American theme?
Baseball is popular in Japan, so why not try to reintroduce pins there that way?