Quoted from Strange:The problem with Minecraft is that it is just way too new for the older pinball audience to have the feels for it, or even know about it if they don't have younger kids. I've expressed before that JJP should strongly consider video game properties because of where gaming entertainment is and will be going. Still the the obvious partnership in anything video gaming should be Nintendo. Characters like Super Mario and Donkey Kong are 30+ years old at this point and pinheads have played their games in the past and are still highly highly relevant in the modern day.
"just too new for the older pinball audience" is EXACTLY what is required.