Quoted from fosaisu:I have zero inside information on sales numbers, but just based on what you see out on route I'd bet Star Wars has been Stern's best seller of games released in the last few years. They may not sell a ton of the new art package right away (Luci didn't sell a ton on the first run either) but it's cheap to reskin a game if you're not totally redoing the display animations. So if it results in a few hundred extra sales now, and then a dozen more here and there over the life of the license, it makes good business sense.
Ghostbusters outsold everything the last few years.