Quoted from Brazy:
All of us here are pinball lovers and when we see a pin we appreciate the artwork involved so like you say on MM.. it's a kickass theme and looks great so when you can get rid of spotlights and hot/dark spots and really SEE the playfield it makes for a much better experience for sure. ST is perfect example, not the most amazing art yes but it is bright on the realm of pins and pin stadium lights make it a nice even coat over the whole pin. You will simply get more customers when they see it first hand.. that's my opinion at least.
I like the way you explain it as an even coat, which exactly what it does. I'll have to remember that term when explaining it to others at the shows.