So, is this a thread about what the theme is, or what the innovation is? Because I'm pretty sure there are threads already to discuss how much you love or hate GNR or whatever.
So, what are your theories on what the innovation is?
For me, the tagline in the video says "everything is about to change" and shows a brief flash of their games, so it would be something tied to all their games (and their platform), not to a specific title. I would guess some kind of module you attach to your game, so maybe a wifi module (and then features that would go with that...scores, daily challenges)?