Yes, I actually applaud Heighway's business plan. You don't see a bunch of disgruntled pre-orderers with pitchforks, no broken promises, no over extending themselves.... just nose to the grindstone, carving out a different success model, building and selling.

The playfield swap platform will be brilliant if they can pull it off, and make the price discount appreciable for it to REALLY be an incentive.

There are so many ways to spend new pinball dollars now, with a market that expanded about 5 years ago and has since leveled out (but the number of pinball makers/titles keeps expanding!). The playfield kit may be what keeps Heighway around when the inevitable pinball market decline begins.

I still haven't flipped this yet, but it looks very engaging from the video, a smart layered ruleset. I'd expect nothing less! Good stuff Brian!