As more new peeps enter the hobby, it's become clear that many new buyers do not want to buy used games from randos. They want new, and new only. This is the product for those buyers. Same as the AFMr discussions. Hardcore hobbyists say "just go find a used one". Casual new buyers don't wanna go hunt down old games on Craigslist. They want to make a phone call, order, and get.