In my house, AC/DC and Attack From Mars always do the trick. My cousin's husband never liked pinball, but I think he logged darn near 100 plays on Attack From Mars over the weekend that they visited. AC/DC also is a real crowd pleaser with casual or generally disinterested people.
I've also seen Monster Bash, The Simpsons, and Lord of the Rings get non-pinheads excited, both kids and adults.