Looking at this another way... Say JJP went the other way and instead of raising the price on WOZ, the cut the price to say $7500 and removed features; would they be able to produce a larger number of games (say 1000) in an efficient and timely manner? If Willy Wonka is a smash hit and there's demand for 5000 pins would the factory be able to scale up and handle that? My thoughts are that part of the reason they charge so much is that they aren't efficient enough and aren't prepared to handle the kind of demand for games that Stern gets. Instead they build pins at a slow/medium pace and charge a premium to help cover for their inefficiencies.

It's not rocket science. JJP has been in business since 2011, and since that time have produced <10,000 games among all models. When you factor in your factory, parts, salaries, tooling, legal issues, etc. over that many years and divide it up it doesn't exactly show profit. There are more Fish Tales games produced by Williams in one year in the 90's than all of the JJP games put together over 8 years.

It's well known from numerous sources that JJP was bailed out by an angel investor after WOZ and again before Hobbit. since that time they've had 2 sales flops (Dialed In ~1500 units) and (JJPOTC ~1000 games) over a couple year period including many delays. I don't know the numbers but if I had to guess i would think they are still heavily in the red. I'm hoping they can turn this around this year as I think Willy Wonka has the potential to be a huge hit for them!