Quoted from Sinestro:JJP will be out of business in under 3 years unless the make a complete turnaround in affordability, playability, and integrity.
It is hard to make predictions because so much information is not publicly available. It would be great to get the raw data JJP receives from its distributors. One thing is certain - the competition is going to get more intense. JJP's pins are built like tanks (I mean that in a good way), but I have yet been excited by one of their machines. I am holding out hope for them that GnR is a success, as I would love to see it (and would be first in line to buy it most likely).
I want JJP to succeed, but I question some of their decisions. Giving Lawlor complete creative control was a mistake. Make DI a different theme, and it sells many more units. There is a reason people were walking out of the room at Texas Pinball when DI was announced - people couldn't believe it was actually the theme. I can say the moment I heard the 4th machine was Pirates, I had absolutely no interest in buying it, but curious to play it. I think the buzz over TNA was greater than anything generated by JJP.
Stern has the ability to miss more than JJP, since it is able to put out more titles and recover more quickly.
I wouldn't say JJP will be out of business in 3 years. However, I could see a scenario where they filed Chapter 11 reorganization, shed its debts, and then had a group with more business acumen purchase the company.