Quoted from Lamprey:
What is a good reason? Is moving on the next game on the schedule a good reason?
People keep saying that you don't stop making a game that is still selling, but you can look at the biggest manufacturer of pinball (Stern) to know that isn't true. Stern has a schedule. They know how many units they can produce in a time period. I don't know exactly how they determine their numbers, but they do a run of some number and stop. Do they do additional runs, they sure do. But, they don't continue production until there are no more buyers, they stop and, if there is still demand, they do additional runs. I don't see how that is any different than what JJP does/is doing.
It’s way to early to compare/equate Stern and JJP production. Stern can outproduce JJP 2x-5x daily depending on what numbers you believe. Stern has plenty of experience producing multiple games in a short period of time and swapping games on/off the line. JJP is getting their feet wet in that area. When JJP has the ability to produce games close to Sterns’s rate then you can compare.
Moving on to the next game on the schedule is fine if incremental sales of the current game aren’t going to beat the projections of what comes next. You think Stern has never adjusted the schedule because a game is selling better or worse than projected? Of course they have.
JJP needs to get multiple games out a year to keep new buyers interested. Don’t like Stern’s latest game? Wait 3 months and you’ll have another option.
But on the flip side - JJP needs volume to ramp up production and cash. If Pirates is selling well it helps both (unless, as some have suggested, the margins on it don’t make it profitable enough) and is a “sure thing” compared to an unannounced title.
I guarantee you JJP asked dealers for info on demand for Pirates before the “no more Pirates” was leaked and that factored into the decision. And that demand for Pirates will naturally decrease because there will be more potential buyers moving that planned spend to the next JJP (or maybe even Stern) than those new buyers set on Pirates.
So maybe instead of saying “Pirates isn’t selling well” it’s more like “Pirates isn’t selling well enough”.