I disagree that a well-done integrated screen can't work and even add a lot to the game. Nemo's playfield screen and the way it is integrated into the playfield art is fantastic, and Multimorphic's use of their ball tracking technology and on-screen targets is a completely new take and, to be honest, what people that are used to phone apps expect and will want to play. It's also what I want to play - heh.
Nemo:
Lexy Lightspeed Galaxy Girl: