Me too. Those Bally ones are sharp!
In all seriousness, let me try to describe the difference between the two - again, very little practical difference.
Gottlieb:
Older female plugs are rectangular and resist breaking and squishing. You would likely have to stomp on them to bend the plug closed (I haven't seen the stomp, but I've fixed ones that were squished). There is very little practical way to repair the Gottlieb female plugs.
Self-cleaning action: As the male pin is inserted into the female plug, the two outer sides scrape at the male pin. Unless someone yanked the male plug out sideways. There's usually at least one good surface left to hug even if they are abused.
Weakness: Pliers.
Cleaning: difficult - you have to squeeze something abrasive inside of it.
Bally:
Metal 'feels' thinner.
Hole in the top to insert the male pin, large sheet of metal that bends back in to touch the male pin.
Two tines on the inside that apply more pressure.
Plug will still make contact if the outer metal is broken off.
Self-cleaning action: two metal tines scrape the male pin as it is inserted/removed.
Weakness: metal fatigue by bending the outer edge. If you put a towel down in the bottom of the cab while soldering, be extremely careful when removing as it can catch and break off the edges. Also: heat is the enemy, probably moisture too. As I mentioned earlier, they feel less strong than their Gottlieb counterparts.
Cleaning: Hand-held wire brush or GSB pad. Simple to clean by comparison and easy to keep shiny.
Williams:
IIRC they used the same supplier as Gottlieb - maybe it's just that they are always dirtier on the games I work on, but something about the male plugs feels slightly different. The female side is similar to Gottlieb, though. I seem to always work on games where the female side has bent away from the male pin, tho, and have to squeeze with pliers to get back to proper shape. Most other folks don't seem to run into this frequently. Must just be a VA thing...
Exhibit:
Similar to Williams/Gottlieb
My personal favorite currently, though, is United - their dual-inline package is really slick:
Flat package - each 'pin' of the Jones Plug male side is on one side of the flat package.
Female side is a single channel with receiving pins - as tight as it can possibly be for the best possible connection. No adjustments or tweaking or anything to break or damage...
Weakness: Not much that I've found. United also tried to keep the plugs different sizes (physically) to prevent mis-plugging. I am not sure if they did this style of plug for their whole run, the only game I have is a 1955... but I would hope they did. They are that good.
Anyway, for those that are not familiar with Jones Plug variations, the above is a little primer. Different manufacturers did different stuff over the years.
Bally (from my understanding) wanted to make their own parts, so as not to be beholden to outside manufacturers (clever, probably a lot cheaper in the long run, and would allow for production numbers to be more easily concealed...), and to allow for different designs for things like lamp sockets to make them flat pack instead of protruding sockets - allowing for more lamps in a smaller area. This is of course, good and bad. Good for the reasons above, bad for any other you can think of. The flat sockets use a small tine to poke the nipple of the bulb and actually gouge it. The outer area tends to separate... leading to poor connections and flaky bulbs.
My guess is that everyone else got their female plugs from the same supplier. I suspect that Williams used a different supplier than Gottlieb for the male plugs. I have no real clue, though.
Anyway, hope that clears some things up and you don't just have two people talking up different manufacturers based on their personal experience.
Lastly, don't step on any jones plugs. I think they will all actually break in a similar way.