I stopped at a local Ford dealership and asked the salesman if they were getting a Mustang pin to display with the car and he said "a what". Turns out neither he nor the sales manager had heard anything about the game from Ford. So I gave them the lowdown and told them about Pinside. I also told them that it was probably in their best interest to find out more info about the game from Ford. Looks like I'm going to be "informing" more local dealerships about this.
I hope you other Ford Pinsiders "inform" your local dealers, all 3000 of them. That's how many, I was told there are in the US.