Quoted from Rarehero:
Remember, in 2010 the ONLY designer was Borg and the ONLY programmer was Lonnie (with Lyman working freelance). Today they're in a bigger building with TONS of staff. Why? Constant flow of $$$$$$$$$$. The 3-tier structure with LE's that usually sell out up front is what has allowed for that. People used to WAIT & play games first. Then maybe buy if they like them. For $3500. Now they buy them for $9000 before they ever touch them. That consistent guaranteed income (then the following income from Pro/Premium sales for as long as popularity keeps them selling), then repeat with the next launch is what allows them to exist with the amount of employees they have now. Without this marketing strategy, they'd be closer to what they were like in 2010 or perhaps gone.
Uhhh not so fast.
The reason they are growing and expanding are a couple of things.
JJP came along in 2011 and raised the bar substantially and brought more people like myself back into pinball.
Stern then did a deal with venture capital guys so that they could expand and grow to meet the increasing demand of the hobby since 2011.
AND they started listening to customers and doing more with great themes, great art, excellent code and hired more people!
Growth begets growth. Go big or go home.
This is why Stern can now dominate the market. 300+ employees, great designers, artists, coders, marketers, and as important assembly line workers.
Yeah it was JJP's entry into the market AND then the venture capital guys that allowed for a huge growth cycle that has helped build Stern into what it is today.
Not some BS tiered structure of selling pins.