I've played it at Expo a couple times and was really impressed, but not $10k amazed.
The tech is so new that a known, loved theme could give potential customers something familiar to help with the adjustment and get them excited. I don't think Lexy or the others do that for the masses.
A killer game with an amazing theme on the P3 platform would have me saving my pennies. I guess I just need the whole package with my budget level.