Man people need to get off this "video game" push. How many times do people need to say this isn't virtual pinball? The PHYSICAL ball to VIRTUAL target interaction is secondary to the rest of the gameplay. Also, as the video provided shows, lower playfield inserts will allow for targets and mechs closer to the flippers. I've talked with Gerry that their next game needs to have either ramp entrances, targets, pop bumpers, or something overlaying the lower playfield. Not cause I need it, but so many people can't get over the open lower playfield (*cough* AFM *cough*) and don't understand this is a possibility of thew game design flexibility.
As for price point, $10K is steep, but getting relatively less so every day it seems. I love the Heighway games (I want Full Throttle and Alien) but people are flat wrong about getting 4 games for $15K. Straight from their website, Alien is $6450 and the Alien kit is $4350. Full Throttle is a couple hundred cheaper. So technically, you can't even get a full game and 2 playfields for $15K, much less 4 games. But let's say $15K for 3 to make it easy. If P3 is $10K and extra playfields cost $2500, the break even on the systems would be 3 games for $15K. P3 would be $2K cheaper per game after this. Even more so if Gerry lands closer to $1500 per game.