Poll: Given a fixed budget in which you can't have the best of both, what's more important for successful movie theme integration in a pinball machine: Toys or Audio/Visual (movie soundtrack, video clips, and voice clips)?
Asking, because it looks like Stern Star Wars and JJP POTC chose two different paths here. Stern Star Wars chose to spend its budget on the movie soundtrack, movie video clips, and actor audio clips, leaving less budget for Toys. JJP POTC chose to spend its budget on Toys, leaving less budget for AV.
Personally, I think each manufacturer chose to allocate it's budget appropriately for each theme. The Star Wars movies are awesome, so including all of the AV was the best way to spend the budget, at the expense of Toys. The POTC movies are not as good, so it was the right call to add more Toys at the expense of clips from the movie.