If you had moved the machine recently and now doing a factory reset, the phantom flips don't work until the game see's the ball enough times pass over the sensors, and one side will start first then followed by the other.
Remove the glass, start a game grab the ball press the flipper button and toss the ball up over the the ramps once the phantom lights are lite, keep doing this several times (more then a dozen if I recall) and it should start to fire up providing everything is in order as you already checked.