Quoted from limelime20:I wish a little more thinking could of gone on before pricing for the standard MMr was announced.
MMr could of been the #1 selling game in pinball history..(still could be..).
Let me explain., (a little long-winded, please bear with me)....
First, LE's ($8K or so..), These games are for/targeted to the top 5%
of pinball buyer's.(the well off , so to speak)..That is why there are only 200-1000 produced, That is what the 5% can handle. (For the most part).. (I will call them the 5%, just as an example).
The MASS majority of NIB pinball buyer's are the premium to Pro buyer's., that mean's, THESE people have a budget, and stick too it. And to a EVEN GREATER extent, buyer's of machines in the Used market.(I will call these the 95%, just as an example) By far, there more Used machines bought and sold in a given year, than than all NIB combined, no doubt.
SO, back to MMr, when it was first announced, Yes, I agree, great price point for an LE.
Rick should be congratulated for bringing back #1 pin back to the pinball community
at a much affordable price than the going rate for said game.(and a great deal NIB)..
Then It sell's out in a few hour's, but the problem with that....
Is, The Top 5% who can spend 8K on an LE, ALREADY have a MM in their collection.(for most part)
And may I say, even alot of premium, pro, used guys , sacrificed alot to get a MM over the years too.
So, what you had at Expo 2013, the premium, pro, AND Used buyer's, basically Over-extending their
budget's in a frenzie atmosphere wanting a MM...$1000, I can do that..!
After a little time thinking about it, Reality set's in, $8K is a boatload of money for one machine.,
even for a MM say the (95%)...SO, they start to cancel order's.., and that's where we are today.
Now, even if PPS would of just said, 1000 LE's, that's it, $8K , take or leave it..,
we would still be where we are today, alot of (95%) , who realize, $8K is out of my league..
hence, due to the (5%) who can absorb that, already have one.
Now, saying that, I believe ALL of the Le's will sell out, eventually, too good of a game, NIB, it will.
SO, now we get to start at my original topic, STANDARD MMr's...
These should be at $5500.00, basic, plain (pro, so to speak) model's..Your getting $1000 more than any Stern Pro model ever.!!
What you would get is 80% of the (95%).Market....DONE DEAL. You would get all of the premium buyers, all of the Pro buyer's, and a BIG % of the Used market. I know ALOT of people who have NEVER bought NIB,
But they would of bought this [email protected].
Let's do some math...
$8000 x 1000 = $8,000,000.00 - that's $8 Million
Let's be conservative and say - $4 million in cost = $4 million profit, free and clear.
BUT , If they were to say $5500.00 for the STANDARD.
I have no doubt 20,000 in sales , so $5500.00 x 20,000 = $110,000,000
that's $110 million...
Minus cost, let's say cost is $3,500 a machine...that's $70 million.
$110 - $70 Million= $40 million....Who wouldn't want that?
Even at a generous $4K a machine- $80million = $30 million , free and clear...
well,minus taxes., 24 million maybe..
This would keep Stern pinball totally productive , for 2 years at least...,
AND think of the PARTS PPS sells to these new 20,000 machines over the next 2-20 years..,
sounds like a win-win to me...
Sparks, NV
New Westminster, BC
