Hmm I would go into switch test and look for the keep it simple stupid rule. Kiss first.
Open your switch test, then while under your playfield make the snakes (Jaw) move forward and back ( As if it would do when hit by a ball) and see if it triggers the switch (On and Off) If not, then adjust.
Then move the Jaw to open and then close and make sure the switch opens and closes again.
(adjust if need be.
Also you will see there is a screw with a nut tightened to the coil housing frame, make sure that when the snakes mouth is open that there is only approx 1mm or just under of a lip holding it open, so the coil can easily pull the latch in ( otherwise you may need to adjust the screw also)
Hope this helps