Considering the article was the idea of AP versus whatever other sources people inaccurately speculated, the timing and exposure was not particularly optimal for the company or their first future flagship title.
To non-enthusiast laymen it makes it look like pinball remains a ultimate complete struggle to survive from those that actually remember the form of entertainment from an earlier point of their own life.
My GF did get surprised when a long term customer brought the hard copy article to her bank since he knew she was familiar with the hobby, and it is not a topic typically discussed regularly.
Perhaps it will give some valid warning to new potential pinball owners to avoid making mistakes of those of the past.
At least Jeremy Packer is making some potential extra cash from the art, but not necessarily related to either article.