Quoted from flashinstinct:. . .something was either placed on the palette beside the game or fell on the game during transport and proceeded pounding it 1000s of time.
Seriously, whoever packed that machine should take at least some, if not all, responsibility for the damage. I say that based on the assumption that a used Amazon box was the extent of prevention.
ETA: I looked again, there was at least something besides Saran Wrap where the damage occurred, yes?