Typically go once a week if something good is out. If there is a movie I want to see playing in IMAX then I'll drive out of my way to that theater to see it (true IMAX not that converted over shit). You will never get the same experience at home as IMAX no matter how nice your home theater is. The seating is reserved so I can buy online, select my seats, and get there whenever I want. You can also cancel the tickets at no charge if something comes up. They just converted the local cinemark to all luxury loungers which is very nice for non IMAX movies.