Sure. It doesn't pay to route games. And the players can take some of the blame since they continue to think it ought to cost 50 cents, which was the price back in, what 1984? Pinball has ceased to be viable. About five years ago at a show Steve Ritche said Stern would never produce an unlicensed theme game. Of course they did do a run of Woah Nellie, so it's not impossible, and Steve was wrong. Still, it's pretty clear that licensing has taken over as the way to go, with respect to sales. This is also true of t shirt designs and other stuff. The fact that a license limits creativity has resulted in a reduction of interesting and potentially challenging art. In the dying market the real savior is innovation, and this is exactly what industry needs and is deathly afraid of at the same time because it entails risk. Of course if players were willing to step up and drop a fiver to play three games, that would make a huge difference.