Quoted from flashinstinct:I think Stern felt a major squeeze from collectors over SW. Stern got caught with their hand in the cookie jar. I just hope Jack is smarter and does the opposite. Since SW was not a cash cow alot of collectors have a little stash waiting to be splurged. If Jack was smart he'd reduce the price and put the squeeze on Stern (even for just 1 title). If both main players decide to raise prices too high then the pool of NIB buyers will just get smaller until the pot is all dried out.
I don't think JJP can compete on price. Just don't see the sales increasing enough to support a lower price point. And lets face it. Stern already is the king of a low BOM machine.