Quoted from flashinstinct:

I think Stern felt a major squeeze from collectors over SW. Stern got caught with their hand in the cookie jar. I just hope Jack is smarter and does the opposite. Since SW was not a cash cow alot of collectors have a little stash waiting to be splurged. If Jack was smart he'd reduce the price and put the squeeze on Stern (even for just 1 title). If both main players decide to raise prices too high then the pool of NIB buyers will just get smaller until the pot is all dried out.