Ok so I’ve been with my wife for fourteen years now in total counting dating and marriage. Her father has owned a successful pawn business for the past 25 or so years.
It’s always been talked about that I would/could possibly one day learn the business and take over the store. Well, I’ve left my job with the Sheriff’s Office and now I’m working at the store. I’ve been there three weeks now. I’ve worked there before very part time many years ago but now I’m there every day.
He has a website: www.advantagepawntn.com
So he has some online presence but not much else. I was surprised that no one working for him or he himself had done more in the social media areas like Facebook, eBay, or Instagram. So the second day there, I created a Facebook business page for the store: @advantagepawntn (please go on there and take a look at my posts and hell give it a like and some feedback for me)
I created an Instagram account though I’m not that familiar with IG. I created an eBay store to try and sell items there that aren’t moving in the store. I’ve designed, ordered and we’ve received a few days ago business cards for all the employees. It had been years since they last did cards. I and the vista print employee designed fridge magnets for customers and the first 50 were gone in two days so I’ve ordered 250 more.
I’ve had new mousepads for the employee’s computers made plus car magnets for my vehicle to help with marketing while I drive around town. I’m also making pens for the business that we can use and customers can also take home with them.
I have a lot to learn but I’m a fast learner. I was wondering if business owners or any one else really has found or seen cool marketing ideas that have worked. Any tips on running a small business as this place will be mine to run in the coming years. I’d love any thoughts or tips.