Quoted from Aurich:

Hey, if it's awesome it's awesome. I find the theme really unappealing, but if it's that great and I ended up loving it I'd be happy to swallow my pride and say "I shat all over this, and it's so good that I'm publicly admitting I was wrong". I really don't care for the music, so that would be a buzzkill no matter what though.
Thing is, I think about this on location and it just feels like a joke to me. Maybe the KISS Army is still strong and rolling and will snap it up as collectors, but as a theme for the general public it just feels incredibly irrelevant. Gene is the guy in makeup slanging Dr. Pepper (see above). You might as well just route the original pin, will probably attract as many nostalgia coin drops as a new one, and it would be a lot cheaper.
Maybe I'm wrong and people love the hell out of KISS still and I'm just not in the know.
Edit: I'm not an Iron Maiden fan, a little too soft in the metal department for my tastes, but they didn't do a soda commercial, they made their own beer. That's how you do it, I can respect that.