1) Make sure the spinner is perpendicular to the playfield. Usually all that is needed to fix one that isn't resting properly is to push on the back of the spinner (opposite to the side the ball hits it) and carefully bend back the wires that are suspending the spinner. The wire gets bent back by the ball hitting it on the front.
2) Spin the spinner by hand and carefully watch the wires that suspend the spinner in it's bracket. Watch for wobbling. Carefully bend the end of the wire so that when you spin the spinner, the wire does not wobble. Repeat on the other side.
3) Make sure the wire is not rubbing on the mounting bracket on either side. Make sure the little plastic washers are installed to stop rubbing and keep the activation rod in place.
4) Make sure the spinner is not hitting the top of the mounting bracket as it spins (these can get bent when shopping/cleaning). Make sure the wire is not hitting any plastics or screws.
5) Make sure that only the lightest action is needed to activate the switch. You don't want the spinner to have to bend the switch blade unnecessarily.
6) Very small drop of lube on each pivot point. Do not lube the activation wire leading to the switch. On modern games with micro-switches, I wipe a small amount of lube on the switch blade as there is rubbing there. DO NOT get any oil in the switch.