It's my opinion that WOOLY is impossible to make/sell with the current design.
$8k is just really expensive. Spooky is proving that there's a way to build limited and cool pins for $6k (AMH maybe doesn't have the art polish, but Rob Zombie will, and licensed music to boot).
There are some games that are that much, but they have some extra things going on. WOZ and Hobbit have full RGB lighting systems, full color LCD screens with high quality animation, lots of licensed sounds and original music, etc.
TBL has the same kind of stuff, with a cool wide screen full color display. 26 songs, etc.
WOOLY has the old LED DMD. I don't recall the lighting being RGB when I've played it, someone correct me if I'm forgetting. As of last time there was no music yet. It's just not quite there to play with the big boys at that price point. And, to make this vaguely on topic, Riot doesn't have the (now utterly ruined) pedigree and rep that John was able to leverage into his asking prices.
I get that WOOLY has 6 flippers etc. It's a bit of a kitchen sink design, for better or for worse, that stems from it being a real world creation of a virtual table, where BOM isn't a consideration. IMHO the design and BOM need to be adjusted to make it realistic.
Maybe I'm wrong. I'm not a customer at these price points, and I could be projecting my own biases.