He closed the thread and deleted his original post. For the sake of archival here it is:
"After waiting all day for the mods to let me clarify some things in the JPOP thread, it seems I have to start a new one to explain a few things. I know that many of you won't care what I say and to those of you I ask you to keep an open mind. Here goes.
- I offered John help with PR starting in November to prepare for what I thought was a Magic Girl December reveal.
- I did a lot of work for John, mainly coming up with some creative launch ideas. The idea was to launch these pins in a way that was, well, more magical than the standard launch.
- There are many types of PR. (Event planning, media relations, issues and crisis, etc.). I am helping John primarily with media relations. But as you'll see from the plan, there's nothing to pitch until a game is ready to flip...which is why, like everyone else, I've been encouraging him to finish MG. John needs issues and crisis help more than anything right now. I gave him the same advice I give all my clients going through a crisis...Tell the truth and be 100% honest. I hope he does so soon.
- You may hate me on here, but I've got 15 years of media relations under my belt. Lots of you saying brining me on board is a new low for Zidware. Maybe in your eyes, but I think I've proven on many occasions I know how to get press. But this is not about me. I simply connect whoever I'm pitching to the media. If any of you know friends who work in PR, they'll tell you, it's a thankless profession.
- The WIRED exclusive is NOT a terrible thing. Not sure why Aurich is crapping on his own brother's at Conde Naste. The goal was to have Wired play it for the first time and then it would be at the following Expo. In an ideal world, I would time it so that the WIRED story would hit on a Wednesday/Thursday leading up to an expo. WIRED would also do a balanced story and they know very well about the frustrations associated with this pin. I told them it was the Chinese Democracy of pinball...it may be the best pin ever, if it comes out. That's what makes it an interesting story. And I don't spin shit when I pitch media, I tell it like it is.
- I am not paid by John. I am not employed by John. I do not speak for John. In fact I hardly ever talk to John. I'll tell you guys this...it's almost impossible to work with John at times. He's 100% into something and then I don't hear from him for 2 weeks when I need an immediate answer on something. But that's John.
- I'm truly sorry that I have rubbed many of you the wrong way. I'm definitely ashamed by some of my previous behavior. Definitely something I need to work on. But I respect this community and the love it has for one of the world's greatest hobbies.
- The plan you are about to see is just suggestions I put together for John. John has not committed to doing any of this. I had to block out many of the ideas because I still want to do them and that would ruin the surprise. This pin will market itself. I know that. You know that. And nobody gives a shit about it's marketing...they just want the pin. When, and IF a machine is ready, I do believe it deserves to be launched in a unique way. Nate over at Coast to Coast says it all the time...Pinball marketing is so old school it hurts. Just ripping off a sheet at an expo is not the way to go (all the time). That's not me shitting on Expo's guys, it's just me saying you could get a bit more original than that.
- I really hope everyone involved with this project gets their games in a timely manner. Healthy and happiness to all.